01
A wider view of your market.
Search across local product names and spelling variations. See which videos were included, which were excluded, and why.
VIDEO REVIEW INTELLIGENCE FOR PRODUCT TEAMS
Global voices.
Better products.
Hear what people really think about your products.
Explore voices from global video reviews, by feature and country. Trace each extracted statement to its source, and bring people's experiences into your next product decision.
Let's start with your products and target markets
REAL PEOPLE. REAL EXPERIENCES.
Every voice holds a product opportunity
For the people making products the world uses.
- Bikes & e-bikes
- Cameras & lenses
- Appliances
- Power tools
- Automotive
- Audio & instruments
THE OPPORTUNITY
Too many videos.
Too much insight to miss.
Find the reviews. Watch them. Translate them. Put the feedback together. Give that time back to the work of making your next product better.
Global review videos
Across languages, products, and channels.
Voices you can compare.
Discover → Translate → Organize by feature
Your next product decision
Product planning / Design / Quality
SEE THE WHOLE PICTURE
Go beyond the overall rating.
Move from market patterns to individual statements. Explore feedback at the level your decision needs.
Compare feedback across markets
| Japan | US | Germany | |
|---|---|---|---|
| Ease of use | Positive | Mixed | Positive |
| Controls | Mixed | Positive | Mixed |
| Materials | Positive | Positive | No data |
Illustration of the analysis concept
02
Spot the differences that matter.
Compare feedback by component, feature, and country. Keep reviewer statements separate from audience comments to understand each perspective.
Source video
TimestampOriginal quoteCheck context
Follow an observation back to its source.
03
Evidence you can go back to.
Every extracted statement links to a video, timestamp, and verbatim quote. Check the original context behind the finding.
BUILT AROUND YOUR INDUSTRY
Different products.
The same need to understand.
Turn the features people talk about into the questions your team needs to answer. Explore potential applications.
MOBILITY
Bikes, motorcycles & e-bikes
Different roads. Different expectations.
Suspension, seats, and electric assistance. Understand feedback in the context of each market.
IMAGING
Cameras & lenses
Understand the experience beyond the specs.
Autofocus, grip, and button layout. Explore what photographers say about real shooting situations.
HOME APPLIANCES
Home appliances
Everyday use reveals what matters.
Noise, cleaning, and controls. Find product and quality opportunities in daily routines.
TOOLS
Power tools & outdoor equipment
Bring field experience into the design.
Torque, balance, and batteries. Compare feedback from people putting tools to work.
AUTOMOTIVE
Automotive, parts & tires
Read the experience, component by component.
Interiors, suspension, and cabin noise. Understand how products are received across markets.
SOUND
Instruments & audio
Some experiences need more than numbers.
Fit, keyboard feel, and connectivity. Bring the experiences described in reviews into your next decision.
WATCHES
Watches
Understand what earns a place on the wrist.
Bracelets, lume, and bezels. Explore how wearability and finish are received across markets.
SPORTS
Golf, fishing & sporting goods
Learn from people who put it to the test.
Impact feel, shafts, and reel controls. Explore the experience that specifications alone cannot explain.
Research shaped around the products you make.
Industries beyond automotive require configuration of product categories and evaluation criteria, plus a review of available videos. We confirm the supported scope during consultation.
FROM INSIGHT TO ACTION
From scattered feedback
to a shared point of view.
See the patterns in a heatmap, then explore the evidence behind a finding. Give your team a common basis for discussion.
- See patterns and areas with no feedback
- Review original quotes, Japanese translations, and sources
- Share via PowerPoint, Excel, and CSV
Bring the insight to your next meeting.
Present the story, explore the detail, or work with the data. Keep the supporting information with the findings.
Present
For reports and planning meetings
Explore
Review statements and comparisons
Reuse
Reuse the analysis in tabular form
EVIDENCE, AT EVERY STEP
Built for decisions. Built to be transparent.
Statements grounded in the source
Quotes are checked against the transcript. Unverified statements are excluded.
No feedback is a valid finding
Missing evidence is shown as “No data.” It is never filled in with a guess.
See how results are calculated
Review weighting and calculation methods on screen, together with the scope and evidence behind the analysis.
Ready for your team
Separate company and department data, manage access, and track activity and usage.
LET'S START WITH YOUR QUESTION
Start with the product you want to understand.
Tell us your product, markets, and questions. We'll explore how KOEMAP can fit your research.
- 01
Tell us your research question
Share the product, markets, competitors, and features you want to explore.
- 02
Review the videos and criteria
We check video availability and define the components and features to organize.
- 03
Explore the analysis and terms
See the screens and outputs, then confirm the supported scope and pricing.
FAQ
Frequently asked questions
Can KOEMAP be used beyond automotive?
We are exploring products whose components and features are discussed in reviews, including bikes, cameras, appliances, and power tools. Each industry requires adjustments to evaluation criteria. We confirm the supported scope based on your product and research questions.
Which videos and languages are supported?
KOEMAP currently works with YouTube review videos. We confirm the target countries and video languages, retaining original statements alongside Japanese translations. Video availability and analysis quality vary, so these are reviewed before adoption.
Can I check the evidence behind an analysis?
Extracted statements link to their original video, timestamp, and verbatim quote. When a scene image can be obtained and assessed, it is shown with its source. Items without feedback are shown as “No data.”
How does pricing and onboarding work?
We discuss your products, countries, video scope, research frequency, and configuration needs before sharing terms. Include your industry, product, and research question when you get in touch.
GembaShift products
Turn the voices you gather
into a reason for AI to choose you.
ERABARE measures how ChatGPT and six other AI assistants describe your products and services, and shows which pages to update and what to write. The user voices you gather in KOEMAP become the questions ERABARE asks AI.
- 01KOEMAP
Listen
Read what review videos around the world say, by part, feature, and country. See what users really care about.
You can also sign up for just one of the two.
Visit ERABARE (Japanese site) (opens in a new tab)LISTEN FURTHER. BUILD BETTER.
Your next product insight
is already out there.
Start with a free trial study. We analyze one product and walk you through the results.
Request a free trial studyGet in touch by email